Tyrone Rubin Portfolio

Tyrone Rubin CV and Portfolio if you continue scrolling to the bottom of the page

I live my professional life at the intersection of filmmaking, marketing, advertising, production, business, technology, content and media.

I have produced numerous short films, a feature film which will be released by Mnet this year and numerous commercials.

My passions lie in story-telling, producing, filmmaking, writing, content creation, storytelling, new tech trends and human psychology and, 20 years later, I have successfully created numerous niche companies which span the fields of Content Creation, Virtual and Augmented Reality, Film and the Metaverse.

The companies I founded and created that are currently in operation are MetaLabsAfrica (Metaverse Company), Picturescope (Film Production Company), SenseVirtual (VR Gaming Arcade) & GoDriveIn (Drive-In Movie Theatre).

EDUCATIONAL QUALIFICATIONS:

TERTIARY EDUCATION
2003 Degree of Bachelor of Arts (Honours) in Motion Picture Medium at AFDA

SECONDARY EDUCATION
1997 Matric Senior Certificate

KEY SKILLS:

– Producer of 3 Award Winning Short Films which were sold to Showmax and one Feature Film sold to Mnet– Writer of blogs, newsletters and courseware.
– Business Development & Business Set Up experience from the start to the financial success of many businesses over the years.
– Writing blog posts, newsletters and courseware.
– Video editing experience in Premier Pro.
– Project Management, Business Development, Producing and Consultancy in multiple industries ranging from setting up a successful film production company, Picturescope a Metaverse company, MetalLabsAfrica a Virtual Reality and Augmented Reality Studio, SenseVirtual Studios, a Virtual Reality Gaming Arcade in CT, SenseVirtual Arcade and a Drive-In Movie Theatre and Roadhouse, GoDriveIn.
– Expertise in the Creative Pitch, Research and Treatment process in both the SA commercials industry as well as on local and global feature films.
– End-to-end Business Development on my own companies as well as others. which includes business plans, financial models, forecasts and all aspects of financial and operational set-up.
– Project Lead on the operational setup of many businesses covering tasks such as finding and renovating spaces for specific businesses, equipment purchase and equipment operation, shop fittings, website development, marketing, and project and day-to-day business management.
– Day-to-day operational running of businesses, including staff management, dealing with customers, sales and constant marketing and content creation.
– All Marketing, PR, new business generation and sales of many businesses.
– Experience in all aspects of Producing & Production through our film production company, Picturescope.
– Worked in the field of Producing and Research on numerous commercials, online content, short films and feature films.
– Specialist in developing Virtual and Augmented reality content as well as Metaverse and NFT content.
– Passion for and deep understanding of the online, e-commerce and digital marketing landscape, including technical skills associated with website implementation and marketing through the online marketplace we launched such as Stribal, an online marketplace for Artists in Africa to sell their Art around the world.
– Software skillsets include Excel, Numbers, Sheet, Pages, Word, Google Docs, Powerpoint, Keynote, Slides, Photoshop and Premier.
– Marketing and Advertising skills in creating numerous award-winning campaigns over the years.

Freelance Work:

Date: 2004 – Present

– Creative Researcher on numerous high-end pitches for films, television and tv commercials
– Creation of Pitches and Treatments for some of the world’s top production companies in the world of TV commercials, Television, and Film.
– Producer of online content video creation, virtual reality and augmented reality
– Consultant in the world of marketing, advertising, virtual reality, augmented reality, the Metaverse, tech and business.
– Editor of animatics and online content.
– Consultancy and Creative Research on the conception of marketing campaigns, films and television commercials.
– Project Management and Business Development on numerous businesses.

Some of the businesses I established

Company Name: Picturescope Films
Company Details: Platform for Independent Filmmakers
Position: Founding Partner, Part Owner, Producer
Date: August 2011 – Present
Website: https://picturescope.com/

My key roles at Picturescope are:

– Business Plan, Ideation, origination and formation of Picturescope.
– Business development from inception to the current running of the production company.
– Project Management and Producing on all our films.
– Finding and sourcing the best material for the films we produce.
– Securing the rights of already exciting books and material for films and all the legal aspects thereof.
– Originating new stories and bringing them into official script format.
– Finding the best talent for the films we produce in all the roles of cast and crew.
– Co-Producing our films from start to finish.
– Creative Research on all the films we have produced.
– Focusing on sales and marketing of the films.
– Understanding the market and audience for these films.

Films we have Produced at Picturescope

– Nothing about Nothing (full short film) directed by Daniel Levi.
– Commando (full short film) directed by Robin Goode.
– It’s Complicated (full short film) directed by Grant De Sousa.
– The Home – password: thehome (feature documentary in post-production) by Jessie Zin and Chase Musslewhite.
– Dark Of Day (feature film script) written by Terrence Hammond.
– The Queen Of Azania (feature film script) written by Oliver Hermanus.
– Flesh & Blood (feature film trailer) directed by Robin Good is currently on the International Film Festival Circuit.
– The Elephant Whisperer is a feature film we are currently in development and is based on the international best-selling book which is being directed by Robin Goode.

Company Name: Sensevirtual Virtual Reality Studio
Company Details: Virtual Reality and Augmented Reality Studio
Position: Founding Partner, Owner, CEO, CMO
Date: September 2015 – Present
Work: click here for some of our work

My key roles at SenseVirtual Productions are:

– Origination, Inception and Founding of the company and business development thereof.
– Project management and Producing on all the work we created.
– Heavily focused on the Sales and Marketing aspects.
– Workflow, process and resource management.
– Quoting and budget management.
– Client liaison and working with high-end clients such as ABSA, Allan Gray, Bayer, Barclays, Distel, Dell, GE, Telkom, MiWay, Omo, VW, Mr Price, Savanna etc
– Created and taught the first virtual reality filmmaking course at AFDA.
– Given talks in South Africa and overseas on Virtual Reality.

Company Name: MetaLabsAfrica
Company Details: Metaverse Company focusing on NFT, VR and AR experiences
Position: Founder, Owner, CEO, CMO
Date: August 2021 – Present
Website: https://metalabsafrica.com/

My key roles at MetaLabsAfrica are:

– Founding of the company, Project Management and Business Development thereof.
– Project management on all the work we produced.
– Sales and Marketing focus.
– Creation of the Website and online marketing.
– Workflow, process and resource management.
– Quoting and budget management.
– Producing jobs and client liaison.
– Client liaison with high-end clients such as Mr Price, VW, Savanna etc

Company Name: SenseVirtual Arcade
Company Details: Virtual Reality and Gaming Arcade in Sea Point
Position: Founder, Owner, CEO, CMO
Date: May 2021 – Present
Website: https://sensevirtual.com/

My key roles at SenseVirtual Arcade are:

– Founding of the company, Project Management and Business Development thereof.
– Finding and securing the perfect location for this Arcade in Cape Town.
– Designing the store to have a retro-futuristic look and feel.
– Ensuring all hardware and software runs perfectly.
– Marketing and Sales of the business.
– Focus intensely on Customer service and experience.
– Managing the successful execution of hundreds of parties and corporate events.

Company Name: Framehitch
Company Details: Creating Online Web Series for Brands
Position: Founding Partner, Part Owner, Manager
Date: March 2018 – Present

My key roles at FrameHitch were:

– Business Plan, Ideation, origination and formation of Framehitch.
– Business development from inception to the current running of the production company.
– Project Management and Producing of all our on-line content.
– Finding the best talent for the Content we produce in all the roles of cast and crew.
– Producing our content from start to finish.
– Creative Research on all the content we have produced.
– Understanding the market and audience for all content produced.

Company Name: JointCreatives
Company Details: Creative Research for Agencies and Production Companies
Position: Founder, Owner, CEO, CMO
Date: August 2013 – September 2016

My key roles at JoinCreatives were:

– Founding of the company, Project Management and Business Development thereof.
– Managing a team of creative researchers delivering research and treatments to production companies and agency clients.
– Sales, Marketing and PR focus.
– Worked with clients such as RSA Films, Darling, They films, Ogilvy, TBWA, WPP etc

Company Name: GoDriveIn Drive-in Cinema and Roadhouse
Company Details: Cinema Drive-In and Roadhouse in Salt River, Cape Town
Position: Founding Partner, Part Owner, Manager
Date: September 2020 – Present
Website: https://godrivein.com/

My Key Roles At Godrivein Are:

– Business Development of Drive-In from start to current successful operations.
– Project Management in the finding of location, design of location and construction of the location.
– Sales, Marketing and PR focus.
– Heavily focused on end-to-end customer experience.

Company Name: Stribal
Company Details: Online platform for African Artists online
Position: Founder, Owner, CEO, CMO,
Date: May 2011 – March 2017

My key roles at Stribal were:

– Creating the first online marketplace for African artists.
– Sourcing the artists and products.
– Creating an online marketplace with hundreds of artists and thousands of products.
– Selling retail and wholesale to the local and international markets.
– Handling all logistics, business development and project development of this online marketplace
– Heavily focused on customer end-to-end experience.

Some of the people I have worked with for Reference purposes.

Darren Gordon – They Films – Executive Producer – darren@they.za.com
Grant De Sousa – They Films – Director – grant@they.za.com
Robin Goode – Figment Films – Director & Producer – robin@figment.tv
Alan Irvin – They Films – Director & Owner – alan@they.za.com
Justin Cohen – Picturescope – Owner – justin@picturescope.com
Brendan Louw – MetaLabsAfrica – Partner – brendan@vreventssa.com
Andrew Cleland – Beatroute Productions – Producer & Owner – andrew@beatroute.co.za
Bruce Paynter – Wishbones – Director – bpaynter@iafrica.com
Chris Fried – Wishbones – Producer – chris@wishbones.co.za
Sam Coleman – Patriot Films / RSA – Director – samuelcoleman01@gmail.com